Persuasive Picks for the Week of 05/03/09
The Seven Deadly Sins of Social Media David Griner from Luckie & Company and TheSocialPath blog provides some helpful advice to companies looking to take the plunge into Social Media. He adds an...
View ArticlePersuasive Picks for the week of 03/01/10
Measuring Social Media with Web Analytics, Part 1You’ve implemented a perfectly planned social media strategy and now that you’re humming along you’ve got an equally well planned way to measure your...
View ArticlePersuasive Picks for week of 6/11/12
Facebook Engagement is a critical issue for social marketers, not only because consumer interaction has become a cornerstone of the new marketing landscape, but also because Facebook Engagement is...
View ArticleMeasuring the Real Value of Media Coverage
I came across an interesting blog post in MediaPost recently in which the author, travel PR executive Vicky Hastings, noted that quantitative measures are no longer sufficient for measuring the success...
View Article“Influencers Who Inspire” Our Latest Interview With Jason Miller Of Marketo
Jason Miller serves as senior manager, social media strategy at Marketo. He leads the company’s social media efforts, focusing on optimizing social for lead generation and driving revenue. He is a...
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